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Privacy


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Privacy
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1) Information about the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our Website and thank you for your interest. In the following, We inform you about the handling of your personal data when using our Website. Personal data is all data with which you can be personally identified.
1.2 the controller responsible for data processing on this Website within the meaning of the General Data Protection Regulation (GDPR) is Hu Weisheng, Jiangdong street 19, Building 6, 2nd floor, Yiwu City, China E-mail: support@bitehunter-fishng.de The controller of the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) data collection when visiting our Website
When using our Website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your Browser transmits to our Server (so-called "Server log files"). When you visit our Website, we collect the following data, which is technically necessary for us to show you the Website:
- Our visited Website
- Date and time at the time of access
- Amount of data sent in bytes
- Source / reference from which you came to the page
- Browser Used
- Operating System Used
- IP address used (if applicable: in anonymous form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our Website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the Server log files should concrete indications point to illegal use.

3) Cookies
In order to make the visit to our Website attractive and to enable the use of certain functions, we use so-called Cookies on various pages. These are small text files that are stored on your device. Some of the Cookies we use are deleted after the end of the Browser session, i.e. after closing your browser (so-called session Cookies). Other Cookies remain on your device and enable us or our Partner companies (third-party Cookies) to recognize your Browser on your next visit (persistent Cookies). If Cookies are set, they collect and process certain user information such as Browser and location data as well as IP address values to an individual extent. Persistent Cookies are automatically deleted after a specified period, which may vary depending on the Cookie.
In some cases, the Cookies serve to simplify the ordering process by storing settings (e.g. memorizing the content of a virtual shopping cart for a later visit to the Website). If personal data is also processed by individual Cookies implemented by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the Website as well as a customer-friendly and effective design of the site visit.
We may work with advertising partners to help us make our website more interesting for you. For this purpose, Cookies from partner companies are also stored on your hard drive when you visit our Website (third-party Cookies). If we work with the aforementioned advertising partners, you will be informed about the use of such Cookies and the extent of the information collected in each case within the following paragraphs individually and separately informed.
Please note that you can set your Browser so that you are informed about the setting of Cookies and decide individually about their acceptance or can exclude the acceptance of Cookies for certain cases or in general. Each Browser differs in the way it manages the Cookie settings. This is described in the Help menu of each browser, which explains how you can change your Cookie settings. You will find these for the respective Browser under the following Links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de& hlrm = en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if Cookies are not accepted, the functionality of our Website may be limited.

4) contact
When contacting us (e.g. via contact form or e-Mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and The Associated technical Administration. The legal basis for the processing of the data is our legitimate interest in the Answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. B GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that no legal storage obligations conflict.

5) data processing when opening a customer account and for contract processing
According To Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you for the purpose of Contract management. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved by our side, about which we inform you accordingly below.

6) use of your data for direct advertising
6.1 registration for our e-mail Newsletter
If you subscribe to our e-mail Newsletter, we will regularly send you information about our offers. Only your e-mail address is mandatory for sending the newsletter. The provision of further possible data is voluntary and is used to address you personally. We use the so-called Double Opt-in procedure for sending the newsletter. This means that we will only send you an e-mail Newsletter if you expressly inform us have confirmed that you consent to the sending of newsletters. We will then send you a confirmation e-mail, with which you will be asked to confirm by clicking on a corresponding link that you want to receive newsletters in the future.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the Newsletter, we store your IP address entered by the Internet service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the Newsletter will be used exclusively for purposes of advertising by means of the newsletter. You can unsubscribe from the Newsletter at any time via the link provided in the Newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your E-Mail address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we have agreed to an additional We reserve the right to use data that is permitted by law and about which we inform you in this statement.
6.2 sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. We do not need to obtain separate consent from you for this. The data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. Have If you initially object to the use of your E-Mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your E-Mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. For this, you only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your E-mail address will be Advertising purposes immediately discontinued.
6.3 newsletter Dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider the Rocket Science Group, LLC d/b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/) to which we pass on your data provided during the newsletter registration. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in the use of an advertising-effective, secure and user-friendly newsletter system. Please please note that your data is usually transferred to a MailChimp Server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the E-Mails sent contain so-called Web Beacons or tracking pixels, which represent one-Pixel image files that are stored on our Website. In this way, it can be determined whether a Newsletter message has been opened and which Links may have been clicked. With the help of the web Beacons, Mailchimp automates general, non-personal Statistics on response to Newsletter campaigns are compiled. On the Basis of our legitimate interest in the statistical evaluation of the newsletter campaigns for the optimization of advertising communication and the better orientation towards recipient interests, the web Beacons in accordance with Art. 6 para. 1 lit F. GDPR but also collects data of the respective newsletter recipient (mail address, time of access, IP address, browser type and operating system) and uses it. This Data allow an individual conclusion to the newsletter recipient and are processed by Mailchimp for the automated creation of a statistic that shows whether a certain recipient has opened a Newsletter message.
If you want to deactivate the data analysis for statistical analysis purposes, you must unsubscribe from the newsletter.
MailChimp may also process this data in accordance with Art. 6 para. 1 lit. F GDPR itself on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes to determine, for example, from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
In order to protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the Standard Contractual Clauses of the European Commission in order to enable the transfer of your personal data to MailChimp. If interested, this data processing agreement can be viewed at the following internet address: https://mailchimp.com/legal/forms/data-processing-agreement
MailChimp is also certified under the US-European Data Protection Agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations.
The privacy policy of MailChimp can be found here: https://mailchimp.com/legal/privacy/
6.4 WhatsApp-Newsletter
If you subscribe to our WhatsApp Newsletter, we will regularly send you information about our offers via WhatsApp. Only your mobile number is mandatory for sending the newsletter. To send the newsletter, record our mobile phone number in your address record on your mobile device and send us the message "Start" via WhatsApp. By sending this WhatsApp message you give us your consent for the use Your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending newsletters, we then include you in our newsletter mailing list.
The data collected by us when registering for the Newsletter will be processed exclusively for the purposes of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your E-Mail address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we have agreed to an additional We reserve the right to use data that is permitted by law and about which we inform you in this statement.

7) data processing for order processing
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery in the course of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing process, if this is necessary for payment processing. If payment service providers are used, we provide explicit information below. The legal basis for the transfer of the data is Art. b GDPR.
7.2 In order to fulfil our contractual obligations towards our customers, we cooperate with external shipping partners. We provide your name as well as your delivery address exclusively for the purpose of the delivery of goods Art. 6 sec. 1 lit. b GDPR to a shipping partner selected by us.
7.3 Use of special service providers for order processing and processing
- Amazon
The order is processed via the service provider "Amazon" (Amazon EU S.A.R.l., 5, Rue Plaetis 2338, Luxembourg) as part of the "Shipping by Amazon" (= Fulfilment by Amazon). Your personal data will be passed on to Amazon exclusively for the purpose of processing the online order. The transfer takes place in accordance with Art. b GDPR and only to the extent that this is necessary for order processing. Details of Amazon's privacy policy and Amazon's privacy policy can be found at the following link: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
7.4 Use of payment service providers (payment service providers)
- Amazon Pay
If the payment method "Amazon Pay" is selected, payment is processed via the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg ('Amazon Payments'), to which we will provide your information provided during the ordering process, together with the information about your order in accordance with Art. 6 sec. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose. For more information about Amazon Payments Privacy Policy, please visit the following Web address: https://pay.amazon.com/de/help/201751600
- Paypal
In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "instalment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency is passed on to credit agencies. The result of the credit check in relation to the statistical PayPal uses default probability for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called Score values). As far as Score values are incorporated into the result of the credit assessment, these have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the Score values includes, but is not limited to, address data. For further data protection information, including information on the credit agencies used, please refer to PayPal's Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Secupay
If you opt for the credit card payment of the payment service provider secupay, payment is processed via the payment service provider secupay AG, Goethestraße 6, 01896 Pulsnitz, to which we will send your information as part of the order process together with the information about your order in accordance with Art. 6 para. 1 lit. B GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider secupay and only insofar, than it is required for this.
When selecting the payment methods "invoice purchase" via secupay or" direct debit " via secupay, you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth, e - Mail address, telephone number, bank code and account number) during the order process. In order to safeguard our legitimate interest in determining the solvency of our customers, these data are processed by us in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of Credit check to secupay AG, Goethestr. 6, 01896 Pulsnitz ("secupay") forwarded. Secupay checks on the basis of the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you select can be granted with regard to payment and/or default risks. In addition to secupay internal criteria pursuant to Art. 6 para. 1 lit. f GDPR also include identity and credit information from the following credit agencies:
- infoscore Consumer Data GmbH (arvato), Rheinstraße 99, d-76532 Baden-Baden, Tel.: +49 (0)7221-5040-1000, Fax: -1001
- Creditreform Boniversum GmbH, Hellersbergstraße 11, D-41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
- EOS Payment Solutions GmbH, Steindamm 80, 200 Hamburg
The credit report may contain probability values (so-called Score values). As far as Score values are incorporated into the result of the credit assessment, these have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the Score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the data controller or to Secupay. However, Secupay may still be entitled to process your personal data if this is necessary for contractual payment processing.
- IMMEDIATELY
If the payment method "SOFORT" is selected, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to which we provide your information during the order process together with the information about your order in accordance with Art. 6 para. 1 lit. B GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider immediately and only insofar as it is necessary for this. You can find more information about SOFORT's Privacy Policy at the following internet address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method offered by the payment service provider "Stripe", payment is processed by Stripe Payments Europe Ltd., C/O A&L Goodbody, Ifsc, North Wall Quay, Dublin 1, Ireland, to which we provide your information as part of the order process, together with the information about your order (Name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with Stripe Payments Europe Ltd.and only insofar as it is necessary for this. Further information on the data protection of "Stripe" can be found at the following internet address: https://stripe.com/de/privacy#translation.

8) use of social media: social Plugins
8.1 Facebook as default Plugin
Facebook uses Facebook social Plugins ("Plugins") of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook")., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). The Plugins are with a Facebook Logo or the addition "social plugin of Facebook" or "Facebook Social Plugin" marked. An overview of the Facebook Plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins
When you visit a page of our website that contains such a Plugin, your Browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your Browser and integrated into the page. Facebook Facebook Facebook is informed by this integration that your Browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. They Information (including your IP address) is transmitted from your Browser directly to a Facebook Server in the USA and stored there.
Facebook allows Facebook Facebook to directly associate your visit to our Website with your Facebook profile. If you interact with the Plugins, for example by clicking the "Like"Button or making a comment, this Information is also transmitted directly to a Facebook Server and stored there. The Facebook Facebook profile will also display the information to your Facebook friends.
The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interests of Facebook in the display of personalized advertising, in order to inform other users of the social network about your activities on our Website and to design the service according to requirements.
Facebook Facebook Facebook is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. if you do not want Facebook to directly associate the data collected through our Website with your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook Plugins and thus the data processing operations described above with Add-Ons for your Browser for the future, e.g. with the script Blocker "NoScript" (http://noscript.net/).
Facebook Inc. based in the USA, it is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
Facebook's Facebook privacy policy for the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's Privacy Policy:
https://www.facebook.com/policy.php
8.2 Instagram as default Plugin
Instagram Instagram LLC uses so-called social plug-ins ("plug-ins") of the online service Instagram on our Website., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). The Plugins are marked with the Instagram Logo, for example in the Form of an "Instagram camera". An overview of the Instagram Plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.
When you visit a page of our website that contains such a Plugin, your Browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted by Instagram directly to your Browser and integrated into the page. Instagram instagram instagram receives the information that your Browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your Browser directly to an Instagram server in the USA and stored there.
Instagram instagram instagram can directly associate your visit to our Website with your Instagram Account. Instagram Instagram is a social media service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. if you interact with the Plugins, for example by clicking the "Instagram camera"Button, this information is also transmitted directly to an Instagram Server and stored there. The information is also published on your Instagram Account and displayed there to your contacts.
The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interests of Instagram in the display of personalized advertising, in order to inform other users of the social network about your activities on our Website and for the needs-based design of the service.
Instagram instagram instagram is a service provided by Instagram Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Instagram"). if you do not want Instagram to directly associate the data collected via our website with your Instagram Account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram Plugins and thus the data processing operations described above with Add-Ons for your Browser for the future, e.g. with the script Blocker "NoScript" (http://noscript.net/).
Instagram LLC. based in the USA, it is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
Instagram's Instagram Privacy Policy provides information on the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy: https://help.instagram.com/155833707900388/

9) use of social media: Videos
9.1 use of Vimeo Videos
Our website includes Plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you visit a page of our website that contains such a Plugin, your Browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your Browser and integrated into the page. Through this integration, Vimeo receives the Information that your Browser uses the corresponding page of our website. Even if you do not have a Vimeo Account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your Browser directly to a Vimeo Server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our Website to your Vimeo Account. If you interact with the Plugins (such as pressing the start button of a video), this Information is also transmitted directly to a Vimeo Server and stored there.
The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the service.
If you do not want Vimeo to directly associate the data collected via our website with your Vimeo Account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options for protecting your privacy can be found in the Vimeo data protection information: https://vimeo.com/privacy
For videos from Vimeo that are integrated on our site, the tracking tool Google Analytics is automatically integrated. This is Vimeo's own Tracking, to which we do not have access and which cannot be influenced by our side. Google Analytics uses so-called "Cookies" for Tracking, which are text files that are stored on your Computer and enable an analysis of your use of the Website. The data generated by the Cookie Information about your use of this Website is usually transmitted to a Google Server in the USA and stored there.
This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
9.2 use of Youtube Videos
This Website uses the YouTube embedding function to display and play Videos of the provider "Youtube", which belongs to Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
In this case, the extended data protection mode is used, which according to the provider, only triggers the storage of user information when the video (s) are played. If the playback of embedded Youtube Videos is started, the provider "Youtube" uses Cookies to collect information about user behavior. According to information from "Youtube", these serve, among other things, to record video statistics, improve user-friendliness and abusive practices to prevent. If you are logged in to Google, your data will be directly assigned to your account when you click on a Video. If you do not wish to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation takes place in particular in accordance with Art. 6 para. 1 lit.f GDPR on the basis of Google's legitimate interests in the Display personalized advertising, market research and / or needs-based design of its Website. You have the right to object to the creation of these user profiles, whereby you must address YouTube to exercise this right.
Regardless of whether the embedded Videos are played, each time this Website is accessed, a connection to the Google network "DoubleClick" is established, which can trigger further data processing operations without our influence.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
Further information on data protection at "YouTube" can be found in the data protection declaration of the provider under: https://www.google.de/intl/de/policies/privacy

10) Online Marketing
10.1 Google AdSense
This Website uses Google AdSense, a web advertising service of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google AdSense uses so-called" DoubleClick DART Cookies "("Cookies"). These are text files that are stored on your Computer and enable an analysis of your use of the Website. In addition, Google AdSense also uses so-called "Web Beacons" (small invisible graphics) for the collection of information, through which Use simple actions such as visitor traffic on the Website can be recorded, collected and evaluated. The information generated by the Cookie and/ or Web Beacon (including your IP address) about your use of this Website is usually transmitted to a Google Server in the USA and stored there.
Google uses the information obtained in this way to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your Browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/ or if third parties process this data on behalf of Google.
The described processing of data takes place in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of targeted advertising targeting the user by advertising third parties, whose ads are displayed on this Website based on the evaluated user behavior. At the same time, the processing serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
You can find more information about Google's Privacy Policy at the following internet address: https://www.google.de/policies/privacy/
You can permanently disable cookies for ad preferences by preventing them by setting your Browser Software accordingly or by downloading and installing the Browser Plug-in available under the following Link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this Website may not be used or may only be used to a limited extent if you have deactivated the use of Cookies.
10.2 use of Google AdWords Conversion Tracking
This Website uses the online advertising program "Google AdWords" and within the scope of Google AdWords the Conversion Tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in Relation to the data of the advertising campaigns. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our Website more interesting for you and achieving a fair calculation of advertising costs.
The Conversion Tracking Cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These Cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this Website and the Cookie has not yet expired, Google and we can recognize that the user is on the ad has clicked and has been forwarded to this page. Each Google AdWords customer receives a different Cookie. Thus, Cookies cannot be tracked via the Websites of AdWords customers. The information collected using the Conversion cookie is used to generate Conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers will find out the total number of users who clicked on their ad and went to one with a Conversion tracking Tag provided Page were redirected. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in Tracking, you can block this use by disabling the Google Conversion tracking Cookie via your Internet Browser under User Settings. They are then not included in the Conversion Tracking statistics. We use Google Adwords on the basis of our legitimate Interest in a targeted advertising ACC. Art. 6 Para. 1 lit. f GDPR.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
You can find more information about Google's Privacy Policy at the following internet address: https://www.google.de/policies/privacy/
You can permanently disable cookies for ad preferences by preventing them by setting your Browser Software accordingly or by downloading and installing the Browser Plug-in available under the following Link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this Website may not be used or may only be used to a limited extent if you have deactivated the use of Cookies.

11) Web Analysis Services
11.1 Google (Universal) Analytics
- Google Analytics
This Website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called" Cookies", text files that are stored on your Computer and enable an analysis of your use of the Website. The information generated by the Cookie about your use of this Website (including the shortened IP address) is usually sent to a Google Server in the USA transferred and stored there.
This Website uses Google Analytics exclusively with the extension " _anonymizeIp ()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling Reports on website activity for website operators and providing us with other services relating to website activity and internet usage. The IP address transmitted by your Browser as part of Google Analytics will not be merged with other Google data.
You may refuse the use of Cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the Cookie and related to your use of the Website (incl. In addition, you can prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking the download and install the Browser Plugin available to the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively to the Browser Plugin or within browsers on mobile devices, please click on the following Link to an Opt-Out-set the Cookie that prevents the collection of data by Google Analytics within this Website in the future (this Opt-Out Cookie only works in this Browser and only for this Domain, delete your Cookies in this Browser you must click this Link again): <a onclick="alert('Google Analytics disabled');"href="javascript:gaOptout ()" > disable Google Analytics</a & gt;
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
More information on the handling of user data at Google Analytics can be found in Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de
- Google Universal Analytics
This Website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called" Cookies", text files that are stored on your Computer and enable an analysis of your use of the Website. The information generated by the Cookie about your use of this Website (including the shortened IP address) is usually sent to a Google Server in the USA transferred and stored there.
This Website uses Google Analytics exclusively with the extension " _anonymizeIp ()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling Reports on website activity for website operators and providing us with other services relating to website activity and internet usage. The IP address transmitted by your Browser as part of Google Analytics will not be merged with other Google data.
You may refuse the use of Cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the Cookie and related to your use of the Website (incl. In addition, you can prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking the download and install the Browser Plugin available to the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively to the Browser Plugin or within browsers on mobile devices, please click on the following Link to an Opt-Out-set the Cookie that prevents the collection of data by Google Analytics within this Website in the future (this Opt-Out Cookie only works in this Browser and only for this Domain, delete your Cookies in this Browser you must click this Link again): <a onclick="alert('Google Analytics disabled');"href="javascript:gaOptout ()" > disable Google Analytics</a & gt;
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
This Website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a User ID. When a page is accessed for the first time, the user is assigned a unique, permanent and anonymized ID, which is set across devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The User ID contains no personal data and transmits such also not to Google.
The collection and storage of data via the User ID can be revoked at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example in another Browser or on your mobile device.
You can disable this by using a Browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the Browser plug-in or within browsers on mobile devices, please click on the following Link to set an Opt-out Cookie that will prevent the collection by Google Analytics within this Website in the future (this Opt-out Cookie only works in this Browser and only for this Domain, delete your Cookies in this Browser, need to click this Link again): & lt;a onclick="alert('Google Analytics has been disabled');"href =" javascript:gaOptout () " >disable Google Analytics & lt;/a & gt;
Further information to Universal Analytics, you can find here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376
11.2 Hotjar (hotjar Ltd.)
This Website uses the Hotjar web analytics service provided by Hotjar Ltd.. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians stj 1000, Malta, Europe Tel.: +1 (855) 464-6788).
With this Tool, movements on the websites on which Hotjar is used can be tracked (so-called Heatmaps). For example, it can be seen how far users scroll and which buttons users click how often. Furthermore, it is also possible to obtain Feedback directly from the users of the website using the tool. In this way, we gain valuable information to make our Websites even faster and more customer-friendly. The above analysis is carried out based on our legitimate interests for optimization and marketing purposes and the interest - based design of our Website in accordance with Art. 6 para. 1 lit. f GDPR.When using this tool, we pay particular attention to the protection of your personal data. So we can understand which buttons you click, and how far you scroll. Areas of the websites where personal data of you or third parties are displayed are automatically hidden by Hotjar, and are therefore not traceable at any time.
Hotjar offers every user the possibility to use a “Do not Track header” to prevent the use of the tool Hotjar, so that no data about the visit of the respective Website is recorded. This is a setting that supports all usual browsers in current versions. For this purpose, your Browser sends a request to Hotjar to deactivate the Tracking of the respective user. Should you use our website with different browsers/computers use, you must set up the “Do Not Track Header” for each of these browsers/computers separately.
You can find detailed instructions with information about your Browser at: https://www.hotjar.com/opt-out
For more information about Hotjar Ltd., and the Tool Hotjar, you can find under: https://www.hotjar.com
The privacy policy of the Hotjar Ltd., see: https://www.hotjar.com/privacy

12) Retargeting/ Remarketing/ Recommendation Advertising
Facebook Custom Audience about the Pixel process
Facebook Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”)., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). In the event of the granting of express consent, the behaviour of users can be tracked after they have seen or clicked on a Facebook advertisement. This method is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to improve future advertising measures. optimize.
The data collected are anonymous to us, so they do not provide us with any conclusions about the identity of the users. Facebook Facebook uses Facebook Analytics, a web analytics service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). Facebook uses Google Analytics, a web analytics service provided by Facebook Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Facebook"). https://www.facebook.com/about/privacy/) can use. You can use Facebook and its partners to place advertisements on and outside of Facebook enable. A Cookie may also be stored on your computer for these purposes. These processing operations take place exclusively when the express consent is granted in accordance with Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook Pixel may only be declared by users older than 13 years of age. If you are younger, please ask your legal guardian for permission.
Facebook Inc. based in the USA, it is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
In order to deactivate the use of Cookies on your Computer, you can set your Internet Browser so that Cookies can no longer be stored on your Computer in the future or Cookies that have already been stored can be deleted. However, the deactivation of all Cookies can lead to the fact that some functions on our website can no longer be performed. You can also prevent the use of Cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance disable: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our Website uses the functions of Google AdWords Remarketing, we hereby advertise this Website in the Google search results, as well as on third-party Websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google Places a Cookie in the Browser of your terminal device, which automatically enables Interest-Based Advertising by means of a pseudonymous Cookie ID and on the basis of the pages you visit. processing takes place on the basis of our legitimate interest in the optimal marketing of our Website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your Internet and App browser history will be linked by Google to your Google account and information from your Google account will be used to personalize ads that you view on the Web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create target group lists for create and define cross-device Remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the Browser Plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the internet address www.aboutads.info inform about the setting of Cookies and make settings for this. Finally, you can set your Browser so that you are informed about the setting of Cookies and decide individually about their acceptance or exclude the acceptance of Cookies for certain cases or in general. Non-acceptance of Cookies may limit the functionality of our Website be.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/

13) Tools and miscellaneous
13.1 Google Maps
On our Website we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (Land)maps to visually display geographical information. The use of this service will show you our location and make it easier for you to get there.
Information about your use of our Website (such as your IP address) is transferred to Google servers in the USA and stored there when you access those subpages in which the map of Google Maps is integrated. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you want the assignment with your If you do not wish to have a profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit.f GDPR based on the legitimate interests of Google in the display of personalized advertising, market research and/or the needs-based design of Google Websites. You have a right to object to the To create these user profiles, whereby you must contact Google to exercise them.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, it is also possible to completely deactivate the Google Maps web service by turning off the JavaScript application in your Browser. Google Maps and thus also the map display on this website can then not be used.
The terms and conditions of Google can be viewed below https://www.google.de/intl/de/policies/terms/regional.html the additional terms of use for Google Maps, see https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the website of Google ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/
13.2 Google Web Fonts
This site uses so-called Web Fonts provided by Google LLC for the uniform display of fonts., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When you access a page, your Browser loads the required Web Fonts into your browser Cache in order to display texts and fonts correctly.
For this purpose, the Browser you use must connect to Google's servers. This gives Google knowledge that our Website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your Browser does not support Web Fonts, a default font will be created by your Browser. Computer used.
Google LLC, based in the USA, is certified for the US-European Data Protection Agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in the privacy statement of Google: https://www.google.com/policies/privacy/

14) rights of the data subject
14.1 the applicable data protection law grants you Comprehensive Data Subject Rights (Information and intervention rights) vis - à-vis the controller with regard to the processing of your personal data, about which we inform you below:
- Right of access pursuant to Art. 15 GDPR: in particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, Objection to the processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making including Profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to information, which guarantees pursuant to Art. 46 GDPR when forwarding your data in third countries;
- Right to rectification pursuant to Art. 16 GDPR: you have a right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by US;
- Right to erasure in accordance with Art. 17 GDPR: you have the right to request the erasure of your personal data if the requirements of Art. 17 para. 1 GDPR. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and Information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- Right to restriction of processing in accordance with Art. 18 GDPR: you have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is checked, if you refuse to delete your data due to improper data processing and instead request the restriction of the processing of your data, if you need your data for the establishment, exercise or defence of legal claims, after we no longer need this data after purpose has been achieved or if you have objected for reasons of your particular Situation, as long as it is not yet clear whether our legitimate reasons outweigh;
- Right to information pursuant to Art. 19 GDPR: if you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You are the right to be informed about these recipients.
- Right to data portability in accordance with Art. 20 GDPR: you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable Format or to request the transmission to another controller, insofar as this is technically feasible;
- Right to revoke granted consent pursuant to Art. 7 para. 3 GDPR: you have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. By revoking the consent, the legality of the consent based on the Consent to processing carried out until revocation not affected;
- Right to lodge a complaint pursuant to Art. 77 GDPR: if you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, place of work or place of alleged infringement, without prejudice to any other administrative or judicial remedy.
14.2 right of objection
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of the period, the corresponding data will be routinely deleted, provided that they are no longer necessary for the fulfilment or initiation of the contract and/or there is no further legitimate interest on our part in the further storage.